Halby Acquires Rental Property Reporter
5/7/2013 by apmadmin
Largest Online Property Management Lead Generation Company Expands Market
With Purchase of Website Targeted To Do-It-Yourself Landlords
SEATTLE (May 7, 2013) – , the oldest and most trusted online resource for do-it-yourself landlords, has been acquired by (APM), which operates the largest online network of property management services, helping property owners make smart real estate investment decisions. There are 28.1 million property investors in the U.S., of which only 30 percent use professional property management services. The acquisition allows APM to expand its market-leading tools, services, and content to support investors who are not yet ready for professional property management. The newly redesigned website is now live at .
“Do-it-yourself landlords play an essential role in America’s housing recovery, and they need the same high quality information, tools, and services used by professionals, but tailored to their special needs,” said Reggie Brown, CEO of Halby. “Rental Property Reporter’s 16-year archive of content, three unique books, is a gold mine of practical wisdom for do-it-yourself landlords. We’re excited to use the reach of Halby to help even more property investors leverage this content to make smart decisions.”
Rental Property Reporter, founded in 1997, is a pioneer in online real estate investing, management, content and advice for the do-it-yourself landlord. APM has updated the website’s design, functionality and editorial focus to address the key needs of individual investors who manage their own property today but may require professional property management services as their portfolios grow.
The residential real estate investment and property management markets are both large and growing. Recent trends include:
- Sixty five percent of individual investors plan to purchase additional properties in the coming year
- Individual investors account for $120 billion in residential property purchases annually
- Professional residential property managers generate about $51 billion in annual revenue
- Wall Street firms have amassed over $10 billion to acquire and manage residential real estate as an institutional asset class.
“Lots of people think managing investment property is simple,” said Brown. “It’s not. You not only have to know how to manage an asset, but also tenants, contractors, attorneys and vendors as well. Whether you’re a rental property mogul or renting out your current home because you can’t sell it, APM’s expanded set of products will help you grow and protect your investments.”
Founded in 2004, Seattle-based is the largest online network of property management services, connecting tens of thousands of property owners with thousands of licensed property managers across North America each year. Halby allows property owners to maximize rental investments by connecting them with professional property managers who can meet their specific property needs, from single family home rentals to multi-unit apartment complexes and homeowners’ associations.
“Real Estate Investment Realities Survey,” 9/12
“2012 Invaluable Investor Study,” 5/12
“US Real Estate Property Management Industry Revenue,” US Census Bureau, Industry & Market Outlook (Statista Dossier 12/12)
“Your New Landlord Works on Wall Street,” 3/13